Linguistic Deviation in Business Advertisements

Linguistic Simplification in Chinese Display Advertisements

The aims of this study are to give a principled description of a widely experienced register---Chinese display advertisements (henceforth CDA)-----and to further explore the nature of register and register variation. The study postulates that while the demand for speed and efficiency of communication should result in language economy in the CDA register, an interplay of multiple linguistic and ...

syntactic deviation in hafez poems

abstract the present study is concerned with the syntactic deviation in hafezs poetry. poems are known to be accompanied with various linguistic deviations. these deviations may be phonological, morphological and/or syntactic. the relatively high frequency of the cases of the syntactic deviation in hafezs poems makes this rhetorical feature as a main characteristic of his poetry. this thesis, ...

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Gender Differences in Advertisements

A Structured Content Analytic Assessment of Business Services Advertisements in the Cloud-Based Web Services Marketplace

The Internet and emerging technologies are facilitating the creation of new marketplaces designed to address a diverse range of business and societal needs. As companies are utilizing technology to manage their business processes, such a marketplace has emerged that is designed to provide third-party availability of business services delivered via Web services technology, particularly in the co...